5 Tips for Hiring a Social Media Marketer

Internet Marketing Solution DesignationRunning your own Real Estate Business or Team is hard enough. Wouldn’t it be nice to have these 5 Tips for Hiring a Social Media Marketer? Believe me, we know your time is valuable and we can give it back to you by taking this off your hands.

Social Marketing Fusion is a Top Rated – Affordable Social Media Marketing Company for Real Estate Only so you know we know our business well.

Social Marketing Fusion’s goal is to take your social media off your hands in an affordable, friendly and low pressure way. Now you can concentrate on growing your business and keeping your clients happy.

We offer incredible online exposure so your business gets more online visibility and more leads.

However, we want to be honest with you right off the bat. Yes, we do offer some very powerful Social Media Marketing results for our clients, but this won’t be automatic. It takes time to be re-evaluated by the search engines and for the spiders to start crawling your site again. And of course this will lead to more clients. For the most part, people who have hired us have seen results in their Analytics and Statistics fairly soon, and that means that your clients will be there soon too. We know it takes time, knowledge of real estate in your market and consistency.

Fill out this simple form and learn why Social Marketing Fusion is the best real estate social media marketing company that can help you grow your social media presence online. Social media exposure also helps you grow your business with better SEO and Keywords and maintenance. Get our FREE ebook for Copy-Writing.

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Kathy-Goldman-real Estate Blogger and Social Media Expert

This is Kathy Goldman. She’s been “Virtual” since 1996 and is also one of the very first Real Estate Virtual Assistants. She concentrates on real estate support and real estate services only so you have someone on your team shoe knows your business and can help you run it with very little help to start.

5 Tips for Hiring a Social Media Marketer

Fill out this simple form and learn why Social Marketing Fusion is the best real estate social media marketing company that can help you grow your social media presence online. Social media exposure also helps you grow your business with better SEO and Keywords and maintenance.

Looking for a Social Media Marketing Company to help your business grow? Almost daily we hear the same question: what should I look for when hiring a social media marketer? It’s an important question and one that is becoming more critical as companies continue to build their online presences to attract more clients.

Social media marketers are not an elusive new and unique breed, with super-human qualities. Social Media Marketers have been around for a while. They can speed text, post more Facebook pictures than grandpa had taken in his lifetime, and have the magical ability to hold the phone just right for the most flattering selfies on Instagram.

Over the many years that we have been providing Real Estate Marketing (Real Estate is all we do from listings, websites, blogs and other marketing), we have had the opportunity to really sink our teeth into the real estate market. We know what information your clients want to read about and we write for them not at them. This is different than many of the other Social Media Companies that don’t focus on just one area. Because we do focus on real estate only, we can help pinpoint your target market, find information of interest to them and begin the process of building conversations for you.

Who is Social Marketing Fusion?

We are Social Marketing Fusion is a Social Media Marketing Service for Real Estate. Over the past almost 20 years that we have been providing Real Estate Marketing (Real Estate is all we do from listings, websites, blogs and other marketing), we have had the opportunity to really sink our teeth into the real estate market. We know what information your clients want to read about and we write for them not at them. This is different than many of the other Social Media Companies that don’t niche on just one area. Because we do focus on real estate only, we can help pinpoint your target market, find information of interest to them and begin the process of building conversations for you, we can help you choose your marketing platforms and get involved with local businesses. We’re trusted by small to medium sized real estate business owners to spread word of mouth for their business, extend their customer service, and manage their online reputation.

Over the many years that we have been providing Real Estate Marketing (Real Estate is all we do from listings, websites, blogs and other marketing), we have had the opportunity to really sink our teeth into the real estate market. We know what information your clients want to read about and we write for them not at them. This is different than many of the other Social Media Companies that don’t focus on just one area. Because we do focus on real estate only, we can help pinpoint your target market, find information of interest to them and begin the process of building conversations for you.

We are a 100% do-it-for-you service for the social media platforms that matter most to you and your customers. Focus on what you do best and leave Blogging, Facebook, Twitter, LinkedIn, and more to us. We research the information for your post, then write a hyper-local post with information that your readers want, and we are consistent with our posting. Along the way your posts receive the attention they require to get found on the search engines and this will increase your rank on search engine and invite more activity from them.

Here are our Top 5 Tips for Hiring a Social Media Marketer.

While SMM talents might seem mysterious, great social media marketers are really just smart marketers. Finding someone who understands the profession (real estate) and the latest digital tools (Continuing Education) can be a tricky process but it’s one that’s made a little easier if you keep the following points in mind.

1. Find a true marketer. Marketing is a discipline and a trade. Too often, businesses believe that anybody with a Facebook or Twitter account can do social media marketing. But while anyone can write a Facebook post, not everyone understands a your company’s marketing needs. Find someone with proven experience in building an audience, promoting a brand and working with a team or agency to acquire and retain customers.

2.Critical thinkers can think outside the box. Find a Critical Thinker.

Good marketers analyze, test, take risks and balance new hypotheses with proven strategies. They know that marketing is an ongoing test-and-learn cycle and don’t expect results overnight. They also realize the marketplace is competitive and that today’s strategy won’t be a winner forever. So a good Social Media Marketer should be managing your Analytics, keywords, A/B testing and updating your Strategy as they go along. What fits today, may not fit tomorrow and your Marketer has to know what is changing and whether it should be implemented.

That’s another reasons why working just in real estate works best for you and your clients. We know when new products and services come on the market. We can save you time by making sure we know if this is something you need or not. We also can help you save time when new tools come on market that help us organize and maintain your lists.

Ask potential hires about a hypothesis they’ve tested in their past work to get new customers. Have them explain how they crafted that theory, tested it and what the results were. A solid candidate will give you a thoughtful, detailed answer and won’t shoot from the hip.

Here’s a Hypothesis we have tested ourselves just recently:

We have a client’s website. This is a long-time client. After recently reviewing stats and traffic, we were seeing a reduction. So we went to work reviewing our Strategy and trying to figure out why our numbers were dropping. Turns out that when we first started this website and blog, our clients clients were younger. As they got older they found websites that were more focused on their needs (target market) and we had to re-establish our criteria for posting and for the website content. Once we did that, everything began to bounce back and we were on track once again.

3. Execute to perfection. An idea is only as good as its execution. Social media, being so tactical in nature, requires someone who has that patience, focus and know-how.

Don't post bad links on your website.

Broken Link Shows Insecurity Weakness, disconnection.

A few months ago I got a call from a small business that tweeted daily but wasn’t seeing any traffic to its site. The company wanted to know what they should do differently. I took a look at their past tweets (luckily, they were using a system that recorded all their past posts) and we found that none of their tweets had links to their website. Zero links can certainly lead to zero visitors. In this case they’d put an intern in charge of the social media marketing and the intern just needed a bit more supervision and guidance. TA DA! Problem solved. Their problem wasn’t lack of resources, but the faulty execution.

Keep execution in mind when you talk to your new hire’s references. Ask them how realistic and practical your candidate was in their prior work. Did they prove they can execute? Were there any quality issues with the work? Were there any missed deadlines? Ask about common mistakes or blind spots this staffer had (since even All-stars have them).

Ask your potential hires for work samples to get a fuller picture of what they’ll bring to your projects. Additionally, ask your candidate how they would go about a very specific, but small objective, such as how they would get 50 people to read a new blog post you published. Watch for specific and practical answers. Watch for simple solutions. Red-flag anything that seems too big compared to the small objective. However, you should also realize that this may be a big picture person who fits better in that area.

4. Don’t look for social media celebrities.

That’s not to say you don’t want to hire a social media influencer. (a Social Media Influencer is someone who has great followings on their social platforms. They become experts in their field just because everyone links, comments and reposts their stuff.) But you need people who aren’t so focused on their personal brand that they can’t adapt their voice and tone to yours. Some Influencers are just not worth the effort because of that reason. Look critically at their personal feeds to see how they’ve built engagement and kept followers, but check their professional work, too, to ensure they can be loyal and represent a brand first. You want them to toss you a bone every now and then. If they are too into themselves, you’ll never see a scrap.

5. Once you’ve hired, Stay Involved. Social media isn’t magic, so expect to spend some time translating the culture of your company to your new contractor. They are not mind-readers and you may choose to have more stories about “X” when all their other clients do stories and posts on “Y”. This also has to do with your target market. You wouldn’t need them posting about Duluth MN if you live in Sunny Florida. So, once you’ve hired them, help them with those stories, as well as with the content and images that you would like to see. Don’t expect them to make miracles happen while you’re off playing golf. One way to help cut your costs with your marketer is to offer to lend a hand once a week or so. I find that Twitter is the easiest platform to share posts on. Decide what you want to post and let your marketer manage everything else.

There's so much to take care of when you hire a social media marketing company.You should also help clarify your expectations and put in the time needed to understand the long-term value of the work done. Sometimes when I am speaking with a potential client and we speak about their needs, they want to pay as little as possible. I understand that. I’m a bargain shopper too. However, what they don’t realize is that your readers will see the quality of your posts and won’t continue with you postings. One of the biggest things they should understand is that once these articles and blog posts are online, they will forever link to your website. Imagine if you had your marketers write two blog posts and one article per week = 12 posts or touches each month. Each of these post will have active Live Links back to your website forever. When someone is doing a search online for something that your staff has written about in the past, your results are just as likely to show up in the results as anybody’s. Show your commitment to seeing your social media efforts through. You can also help by holding your marketer accountable to goal-setting and follow-through. You are in this together, and you will succeed together.